Wine & Spirits Media Hub

Curated wine & spirits videos & podcasts
— updated weekly

Zillah Bahar, MBA

Wine & Spirits Professional

21 years in the wine and spirits trade. Key account manager at Southern Glazer's Wine & Spirits. Business analyst and digital marketer at Republic National Distributing Company. I've sold to the accounts, analyzed the data, and built the digital presence at the two largest spirits distributors in the United States. The analysis on this site comes from inside the business, not outside it.

Wine & Spirits Media Hub is my curated collection of the best wine and spirits content on the web, bringing together videos and podcasts across every facet of the wine and spirits world — from business and trade to tasting, production, cocktails, and emerging regions.

Jump to: Industry Analyses Workflow Projects Games LinkedIn How I Built This Contact

Industry Analyses

Research & reports by Zillah Bahar

Global Spirits: Crisis, Capital & Opportunity Published March 2026 Where capital and opportunity flow as domestic contraction, distillery closures, retaliatory tariffs, and geopolitical disruption reshape the global spirits landscape The Broken Funnel: Why Spirits Customer Acquisition Economics Have Fundamentally Changed Published March 2026 Rising ad costs and eroding brand loyalty are forcing the spirits industry to shift from traditional distribution to DTC and community-driven marketing U.S. Tequila & Mezcal: The Hidden Margin Story Published March 2026 Supply, pricing & 3-year outlook: the agave crash, celebrity brand saturation, and the additive-free battle reshaping the market The U.S. Wine Industry After the Tariff Ruling Published February 22, 2026 Premiumization, consolidation, and the DTC loyalty model reshaping a market that's lost 20% of its volume U.S. Spirits After the SCOTUS Tariff Ruling Published February 22, 2026 How the American spirits industry is positioned following the Supreme Court's tariff decision What Makes Top-Performing Spirits Brands Succeed Published February 11, 2026 Seven factors that separate winners from losers in the U.S. spirits market, with named brands and performance data U.S. Spirits Industry Analysis Report Published February 2, 2026 Volume trends, market share evolution & forecasting across major spirit categories (2003–2024)

Workflow Projects

Process automation & systems integration

Shipment Tracking & Notification System Automated system integrating Zoho Books with AfterShip and Zoho Flow to eliminate manual shipment tracking — 80% reduction in manual work Zoho Flow to AfterShip — Build Walkthrough Step-by-step technical walkthrough for building the Zoho Flow integration with AfterShip tracking API Delivery Email Flow — Walkthrough Technical walkthrough for automating delivery notification emails triggered by shipment status updates HubSpot Member Re-Engagement Campaign Automated workflow with contact segmentation, conditional email sequences, and engagement-based branching logic to re-engage at-risk members

Games

Test your wine & spirits knowledge

Pour Decisions — Wine & Spirits Trivia Five game modes including Classic Pour, Fact or Fiction, Market Value, Speed Pour, and Sommelier School — powered by 2025–2026 industry data

LinkedIn Profile

Zillah Bahar on LinkedIn Connect with me for wine & spirits industry insights, AI implementation, and workflow automation

How I Built This

Wine & Spirits Media Hub is a fully automated content platform built without frameworks — just HTML, CSS, and JavaScript.

Data Pipeline: Node.js scripts query the YouTube Data API and iTunes Search API weekly via GitHub Actions, pulling fresh videos and podcasts across 24 categories. Content is deduplicated, tagged by beverage type and region, and filtered for language and relevance — all without manual intervention.

Performance: The app renders 1,000+ cards once on page load, then filters instantly via CSS display toggling — no DOM rebuilding. Images lazy-load via IntersectionObserver, and pagination keeps initial render fast. Data files are trimmed to exclude unused fields, cutting download size by 75%.

Stack: HTML/CSS/JS, Node.js, YouTube Data API v3, iTunes Search API, RSS parsing, GitHub Actions, GitHub Pages.

Contact

Send me a message

YouTube Videos

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Podcasts

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Data sourced from YouTube and iTunes. Updated weekly via GitHub Actions.